Native Advertising and How POS Augmented Reality is Going to Play a Big Part in the In-Store Shopping Experience

Native Advertising and How POS Augmented Reality is Going to Play a Big Part in the In-Store Shopping Experience

Posted by on Mar 20, 2013 in News

Native Advertising and How POS Augmented Reality is Going to Play a Big Part in the In-Store Shopping Experience

Throughout our lives, we are inundated with advertisements on a daily basis. From television ads to billboards on the highway, advertising is everywhere. But because of its saturation, advertising has lost its influence on consumers.

Cypher Entertainment is playing a leading role in bringing that influence back by integrating augmented reality into native advertising and the in-store experience. Traditional advertising performs poorly because it only appeals to a small segment of its audience. Native advertising, however, enhances the user experience by providing content relevant to what they’re searching for. Cypher Entertainment has found that consumers read and watch what they want to, including advertisements that are applicable and useful to them.

While native advertising produces content that is relevant for the user, augmented reality creates content for the user. There’s unlimited potential in combining native advertising and augmented reality, and that’s exactly what Cypher Entertainment is doing today. Since augmented reality enhances the user experience with the latest technology and native advertising provides pertinent content, Cypher Entertainment is on the verge of revolutionizing the in-store shopping experience.

Point of sale augmented reality allows consumers to learn more about a product before deciding on a purchase. Cypher Entertainment’s Augmented Reality Application is easy and effective to use, as consumers simply scan a product they are considering purchasing, and then receive instant information about the product in consideration. Cypher Entertainment gives you the opportunity to bring information directly to the consumer while they’re in the aisle of the store!

This innovative technology is beneficial for both producers and consumers. Manufacturers will have the opportunity to bring information directly to the consumer, while the consumer will receive information relevant only to their needs. Ultimately, the enhanced user experience will result in higher customer satisfaction and enthusiasm about the product. As technology continues to evolve, Cypher Entertainment will remain on the front edge of combining native advertising and point of sale augmented reality.

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